In today’s current, hi-tech and informative era, there is an evolution of several new digital marketing trends and strategies. Brands and business should now adopt and utilize the latest ones in their marketing campaigns for more success in their efforts.
Marketing Trends

• Lifecycle marketing
• Conversational marketing
• Insights-driven marketing
• Marketing technology
• Consumer privacy & KYC
• Digital transformation and marketing transformation

Social Media Marketing Trends

• The digital detox
• Communities on social media
• Micro and nano-influencers
• Alternative platforms
• Social media as customer service
• The continued growth of Stories

Email Marketing Trends

• Mobile email marketing
• Email copy and design trends
• AI
• Trust in email marketing
• Data-driven email marketing

SEO is important because the higher you rank in results pages, the more clicks and traffic will be generated to your website. And the traffic driven by SEO is organic i.e. you don’t need to pay for those visitors to get them to your website, unlike paid ads. SEO is cost-effective as well as improves user experience, making it more likely for customers to become repeat buyers.

One of the main reasons why digital marketing is so important for businesses is that it enables you to interact with the audience in real-time.

Digital marketing enables you to reach out to a global marketplace and interact with prospective customers to know what they are looking for. It also helps to reach out to more customers while spending lesser money than other traditional forms of advertising.

The USPs of digital marketing include marketing effectiveness, increased market efficiency, precise targeting, enhanced customer satisfaction & experience, increased customer retention, more revenues through personalization, increased cross-sell & up-sell rates and better ROI on investment.

A digital marketing strategy is a plan of action for achieving your digital marketing goals. Your strategy explains how you will accomplish your goals, such as improving your conversion rate by five percent or increasing your lead generation rates by eight percent.

Examples of digital marketing strategies include a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to drive leads, or a growth marketing strategy that uses social media and email build customer loyalty.

A set of digital strategies based on certain indicators that allow brands to promote a product or service but only pay after the outcome of advertising is known, is called performance marketing. In other words, clients need to pay performance marketing agencies only when the agency delivers profitable or agreed-upon results like sales, clicks, leads, conversions and other beneficial marketing outcomes.

In data-driven marketing, brands use customer’s information for optimum and targeted media buying and creative messaging. It is a more personalized strategy which focuses on the strategy of being “people-first”. This helps drive a considerable amount of ROI for brands. Data-driven marketing makes the answers to questions like when, where, who, what actionable.